Selection of best entrepreneurship practices in relation to the emerging 3D internet

Lisbeth Frølunde, Bjørn-Tore Flåten

    Research output: Book/ReportReportResearchpeer-review


    This report focuses on entrepreneurship in relation to the 3D internet in general (aka virtual worlds, virtual environments, etc.) and the selection of best practices specifically. In preparing this report, we focused primarily on the Nordic countries and the USA and on empirically-based research articles.
    We faced three major challenges when going through the scientific research literature: 1) the lack of and fragmentation of knowledge due to the relative infancy of the 3D internet field and its interdisciplinary nature across many research fields, 2) the fluid definitions of terms regarding the 3D internet and fun/serious business, and 3) the difficulty of getting an overview and from this base, determining relevant activities (we prefer the term “next” rather than “best practices”).
    The report is structured in four parts as follows: 1) our perspectives, 2) the approach to the topic of entrepreneurship in relation to the emergence of virtual worlds / 3D internet, 3) the definitions and review of literature on entrepreneurship, 4) selection of best entrepreneurial practices, and 5) discussion and preliminary conclusions.
    Original languageEnglish
    Place of PublicationOslo
    PublisherNordic Innovation
    EditionNordic VW Network Project 09045
    Number of pages22
    Commissioning bodyNordic Innovation
    Publication statusPublished - 2011

    Bibliographical note

    Funding by Nordic Innovation


    • entrepreneurship
    • next practices
    • creative industries
    • 3D internet

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