Qualitative data mirroring: A method to study how users shape calculated publics on Facebook

Sander Andreas Schwartz; Martina Skrubbeltrang Mahnke

Qualitative data mirroring: A method to study how users shape calculated publics on Facebook

Sander Andreas Schwartz, Martina Skrubbeltrang Mahnke

Department of Communication and Arts

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Abstract

This paper proposes a novel methodological approach that utilizes data available through Facebook’s Activity Log and the Newsfeed. The method is geared towards exploring the user’s role in relation to calculated publics. The method is based on using existing data available on social media platforms in order to create a data mirror that increases users’ reflection on their own role and hereby potentially increase agency in relation to algorithmic media.

Original language	English
Publication date	22 Oct 2022
Publication status	Published - 22 Oct 2022
Event	European Communication Research and Education Association (ECREA) - Aarhus University, Aarhus, Denmark Duration: 19 Oct 2022 → 22 Oct 2022 Conference number: 9 https://conferences.au.dk/ecrea2022/

Conference

Conference	European Communication Research and Education Association (ECREA)
Number	9
Location	Aarhus University
Country/Territory	Denmark
City	Aarhus
Period	19/10/2022 → 22/10/2022
Internet address	https://conferences.au.dk/ecrea2022/

Cite this

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title = "Qualitative data mirroring: A method to study how users shape calculated publics on Facebook",

abstract = "This paper proposes a novel methodological approach that utilizes data available through Facebook{\textquoteright}s Activity Log and the Newsfeed. The method is geared towards exploring the user{\textquoteright}s role in relation to calculated publics. The method is based on using existing data available on social media platforms in order to create a data mirror that increases users{\textquoteright} reflection on their own role and hereby potentially increase agency in relation to algorithmic media.",

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T1 - Qualitative data mirroring

T2 - European Communication Research and Education Association (ECREA)

AU - Schwartz, Sander Andreas

AU - Mahnke, Martina Skrubbeltrang

N1 - Conference code: 9

PY - 2022/10/22

Y1 - 2022/10/22

N2 - This paper proposes a novel methodological approach that utilizes data available through Facebook’s Activity Log and the Newsfeed. The method is geared towards exploring the user’s role in relation to calculated publics. The method is based on using existing data available on social media platforms in order to create a data mirror that increases users’ reflection on their own role and hereby potentially increase agency in relation to algorithmic media.

AB - This paper proposes a novel methodological approach that utilizes data available through Facebook’s Activity Log and the Newsfeed. The method is geared towards exploring the user’s role in relation to calculated publics. The method is based on using existing data available on social media platforms in order to create a data mirror that increases users’ reflection on their own role and hereby potentially increase agency in relation to algorithmic media.

UR - https://conferences.au.dk/ecrea2022

M3 - Conference abstract for conference

Y2 - 19 October 2022 through 22 October 2022

ER -

Qualitative data mirroring: A method to study how users shape calculated publics on Facebook

Abstract

Conference

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