Public communication campaigns as mundane category

Pernille Almlund, Nina Blom Andersen, Bente Halkier, Kim Christian Schrøder

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

This article examines the public connection and understanding of public communication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative category. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.
Original languageEnglish
JournalMedieKultur
Volume36
Issue number68
Pages (from-to)66-87
Number of pages22
ISSN0900-9671
DOIs
Publication statusPublished - 2 Oct 2020

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