Problems in Cross Cultural Trust Building: Case study of Danish Public Diplomacy in Pakistan 2011-2013

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Based on an explorative study of the Danish Public Diplomacy activities in Pakistan this paper brings to attention a number of issues related to cross cultural trust building. The empirical data includes information from the communication consultant at the Danish Embassy in Islamabad, and other public documents from the Danish Foreign Ministry. The conclusion is a list of research problems that needs to be investigated in the future, because there are still too many unknown factors that are of relevance for international trust building.
Original languageEnglish
Publication date15 May 2013
Number of pages17
Publication statusPublished - 15 May 2013

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