Non-universal usability? A survey of how usability is understood by Chinese and Danish users

Olaf Frandsen-Thorlacius, Kasper Anders Søren Hornbæk, Morten Hertzum, Torkil Clemmensen

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    Most research assumes that usability is understood similarly by users in different cultures, implying that the notion of usability, its aspects, and their interrelations are constant across cultures. The present study shows that this is not the case for a sample of 412 users from China and Denmark, who differ in how they understand and prioritize different aspects of usability. Chinese users appear to be more concerned with visual appearance, satisfaction, and fun than Danish users; Danish users prioritize effectiveness, efficiency, and lack of frustration higher than Chinese users. The results suggest that culture influences perceptions of usability. We discuss implications for usability research and for usability practice.
    Original languageEnglish
    Title of host publicationProceedings of the CHI 2009 Conference on Human Factors in Computing Systems
    Number of pages10
    PublisherAssociation for Computing Machinery
    Publication date2009
    ISBN (Print)978-1-60558-246-7
    Publication statusPublished - 2009
    EventCHI 2009 Conference on Human Factors in Computing Systems - Boston, MA, United States
    Duration: 4 Apr 20099 Apr 2009
    Conference number: 27


    ConferenceCHI 2009 Conference on Human Factors in Computing Systems
    Country/TerritoryUnited States
    CityBoston, MA


    • Usability
    • culture
    • questionnaire
    • Cultural Usability

      Hertzum, M., Clemmensen, T., Yammiyavar, P., Sun, X., Nielsen, L., Kumar, J., Plocher, T., Jacobsen, N. E., Shi, Q. & Hornbæk, K.

      Det Frie Forskningsråd


      Project: Research

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