New paradigms related to community building and identity in service design: Exploring global and local design initiatives

Lisbeth Frølunde, Margherita Pillan, Francesca Piredda

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review


The paper concerns how service design is developing as a field, and calls for new paradigms for social organization as well as new models for human-to-human interaction. The authors present and discuss the key themes and contributions presented at the conference ServDes2018 concerning the role of community building in service design (track 7). We reflect on expectations for the call in light of the contributions received. The paper provides an overview of different perspectives in the contributions, including case studies on local and global design experiences and theoretical issues. A main concern is the changing role of the designer in terms of fostering community and identities through meaning-making in service design practice. In conclusion, there is a review of the challenges facing community-oriented designers, along with discussion on the changing paradigms for service design and human-to-human models of interaction.
Original languageEnglish
Title of host publicationService Design Proof of Concept. Proceedings of the ServDes.2018 Conference : Proof of Concept
EditorsAnna Meroni, Ana María Ospina Medina, Beatrice Villari
Number of pages11
Place of PublicationLinköping
PublisherLinköping University Electronic Press
Publication date2018
Article number75
ISBN (Print)978-9 1-7685-237-8
ISBN (Electronic)1650-3740
Publication statusPublished - 2018
EventThe Service Design and Innovation Conference: Proof of Concept - Politecnico di Milano, Milano, Italy
Duration: 18 Jun 201820 Jun 2018


ConferenceThe Service Design and Innovation Conference
LocationPolitecnico di Milano
Internet address
SeriesLinköping Electronic Conference Proceedings

Bibliographical note

Introductory paper to track 7 of ServDes2018 - Service Design and Innovation. Theme: Proof of Concept. Conference held at Politecnico di Milano on 18th-19th-20th, June 2018


  • Service design
  • community building
  • Collaboration
  • participatory design
  • social organization
  • human interaction
  • meaning-making
  • identity building
  • community building through collaborative design

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