Networked innovations in guided tours

Jane Widtfeldt Meged, Malin Zillinger

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Abstract

This presentation is about a case study being done on networked innovation that is taking place within the scene of free guided tours in Copenhagen. Data has been collected on interactions between actors within the network of peers. In this way, both the own organisation and the actual market is being continually developed. ICT plays a key role, just as well as the relationships between the individual actors. It has been shown that close relationships building on friendship and trust are beneficial for the process of innovation. The fast growth of the sector of free guided tours however poses a number of difficulties, and it is not easy to stick to an organizational model based on friendship in times when business is growing at fast rates.
Original languageDanish
Publication date18 Mar 2015
Number of pages1
Publication statusPublished - 18 Mar 2015
Event4th International Research Forum on Guided Tours - Estoril Higher Institute for Tourism and Hotel Studies, Estoril, Portugal
Duration: 18 Mar 201521 Jun 2015
http://gabcomunicacao.wixsite.com/irfgt-2015 (Link to conference)

Conference

Conference4th International Research Forum on Guided Tours
LocationEstoril Higher Institute for Tourism and Hotel Studies
CountryPortugal
CityEstoril
Period18/03/201521/06/2015
Internet address

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