Netnographie

Suzanne C. Beckmann, Roy Langer

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageGerman
Title of host publicationQualitative Marktforschung : Methoden - Konzepte - Analysen
EditorsRenate Buber, Hartmut M. Holzmüller
Number of pages10
Place of PublicationWiesbaden
PublisherGabler
Publication date2007
Pages218-229
ISBN (Print)978-3-8349-0229-0
Publication statusPublished - 2007

Cite this

Beckmann, S. C., & Langer, R. (2007). Netnographie. In R. Buber, & H. M. Holzmüller (Eds.), Qualitative Marktforschung: Methoden - Konzepte - Analysen (pp. 218-229). Wiesbaden: Gabler.
Beckmann, Suzanne C. ; Langer, Roy. / Netnographie. Qualitative Marktforschung: Methoden - Konzepte - Analysen. editor / Renate Buber ; Hartmut M. Holzmüller. Wiesbaden : Gabler, 2007. pp. 218-229
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Beckmann, SC & Langer, R 2007, Netnographie. in R Buber & HM Holzmüller (eds), Qualitative Marktforschung: Methoden - Konzepte - Analysen. Gabler, Wiesbaden, pp. 218-229.

Netnographie. / Beckmann, Suzanne C.; Langer, Roy.

Qualitative Marktforschung: Methoden - Konzepte - Analysen. ed. / Renate Buber; Hartmut M. Holzmüller. Wiesbaden : Gabler, 2007. p. 218-229.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

TY - CHAP

T1 - Netnographie

AU - Beckmann, Suzanne C.

AU - Langer, Roy

PY - 2007

Y1 - 2007

M3 - Bidrag til bog/antologi

SN - 978-3-8349-0229-0

SP - 218

EP - 229

BT - Qualitative Marktforschung

A2 - Buber, Renate

A2 - Holzmüller, Hartmut M.

PB - Gabler

CY - Wiesbaden

ER -

Beckmann SC, Langer R. Netnographie. In Buber R, Holzmüller HM, editors, Qualitative Marktforschung: Methoden - Konzepte - Analysen. Wiesbaden: Gabler. 2007. p. 218-229