Measuring Brand Value Patterns in a virtual World: An Axiological Approach

Stuart Barnes, Jan Mattsson

    Research output: Contribution to journalConference articleResearchpeer-review

    Original languageEnglish
    JournalAMA Educators’ Proceedings
    Pages (from-to)374-381
    ISSN0888-1839
    Publication statusPublished - 2008
    EventAMA Summer Educators' Conference 2008: Enhancing Knowledge Development in Marketing - San Diego, United States
    Duration: 8 Aug 200811 Aug 2008

    Conference

    ConferenceAMA Summer Educators' Conference 2008: Enhancing Knowledge Development in Marketing
    Country/TerritoryUnited States
    CitySan Diego
    Period08/08/200811/08/2008

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