| Original language | English |
|---|---|
| Title of host publication | Consumer Tribes |
| Editors | Bernard Cova, Robert V. Kozinets, Avi Shankar |
| Number of pages | 17 |
| Place of Publication | Oxford |
| Publisher | Butterworth-Heinemann |
| Publication date | 2007 |
| Pages | 243-259 |
| ISBN (Print) | 978-0-7506-8024-0 |
| Publication status | Published - 2007 |
Marketing, Prosumption and Innovation in the Fetish Community
Roy Langer
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research