Marketing, Prosumption and Innovation in the Fetish Community

Roy Langer

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationConsumer Tribes
EditorsBernard Cova, Robert V. Kozinets, Avi Shankar
Number of pages17
Place of PublicationOxford
PublisherButterworth-Heinemann
Publication date2007
Pages243-259
ISBN (Print)978-0-7506-8024-0
Publication statusPublished - 2007

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