Marketing Islam in a “double minority” setting: The case of Singapore

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Original languageEnglish
Title of host publicationIslam, Marketing and Consumption : Critical Perspectives on the Intersections
EditorsAliakbar Jafari, Ozlem Sandikci
Place of PublicationLondon; New York
PublisherRoutledge
Publication date2016
Chapter3.2
ISBN (Print)9780415746946
Publication statusPublished - 2016

Bibliographical note

Link to Publisher's Description: http://www.routledge.com/books/details/9780415746946/

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