"Marketing and semiotics" as a challenge to critical semiotics

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationMarketing and semiotics : selected papers from the Copenhagen symposium
    EditorsHanne Hartvig Larsen, David Glen Mick, Christian Alsted
    Place of PublicationKøbenhavn
    PublisherNyt Nordisk Forlag Arnold Busck
    Publication date1991
    Pagess. 177-195
    ISBN (Print)87-17-03591-0
    Publication statusPublished - 1991

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