This article investigates the use of social software such as blogs to communicate with and to involve users in the idea generation process of service innovations. After a theoretical discussion of user involvement and more specifically user involvement using web-tools with specific focus on blogs, the article reports findings and lessons from a field experiment at a university library. In the experiment, a blog was established to collect service innovation ideas from the library users. The experiment shows that a blog may engage a limited number of users in the idea generation process and generate a useful, but modest amount of ideas.
|Title of host publication||Organizational Change and Information Systems : Working and Living Together in New Ways|
|Place of Publication||Berlin, New York|
|Publisher||Springer Publishing Company|
|Publication status||Published - 2013|
|Series||Lecture Notes in Information Systems and Organisation |