Library perceptions of using social software as blogs in the idea generation phase of service innovations: Lessons from an experiment

Ada Scupola, Hanne Westh Nicolajsen

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    This article investigates the use of social software such as blogs to communicate with and to involve users in the idea generation process of service innovations. After a theoretical discussion of user involvement and more specifically user involvement using web-tools with specific focus on blogs, the article reports findings and lessons from a field experiment at a university library. In the experiment, a blog was established to collect service innovation ideas from the library users. The experiment shows that a blog may engage a limited number of users in the idea generation process and generate a useful, but modest amount of ideas.
    Original languageEnglish
    Title of host publicationOrganizational Change and Information Systems : Working and Living Together in New Ways
    EditorsPaolo Spagnoletti
    Place of PublicationBerlin, New York
    PublisherSpringer Publishing Company
    Publication date2013
    ISBN (Print)978-3-642-37227-8
    Publication statusPublished - 2013
    SeriesLecture Notes in Information Systems and Organisation

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