Let Marketers Reclaim Corporate Strategy

Jan Mattsson, Ram Ramaseshan, David Carson

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    Udgivelsesdato: June
    Original languageEnglish
    JournalJournal of Strategic Marketing
    Volume14
    Issue number2
    Pages (from-to)165-173
    Number of pages8
    ISSN0965-254X
    Publication statusPublished - 2006

    Cite this

    Mattsson, J., Ramaseshan, R., & Carson, D. (2006). Let Marketers Reclaim Corporate Strategy. Journal of Strategic Marketing, 14(2), 165-173.