Key Issues in CRM Implementation: Some Evidence from Scandinavian Businesses

Ram Ramaseshan, Jan Mattsson

    Research output: Contribution to conferencePaperResearchpeer-review

    Original languageEnglish
    Publication date2007
    Number of pages6
    Publication statusPublished - 2007
    EventAnnual World Marketing Congress 2007 - Verona, Italy
    Duration: 11 Jul 200714 Jul 2007

    Conference

    ConferenceAnnual World Marketing Congress 2007
    Country/TerritoryItaly
    CityVerona
    Period11/07/200714/07/2007

    Cite this