The Rhetorical Power of the Camera: - a study in the appeals of camera moves, cuts, and point-of-view in TV and video presenting political speeches and debates

Research output: Contribution to journalJournal articleResearchpeer-review


The aim of this paper is to contribute to a critical phenomenological and rhetorical discussion of how politicians appear to the general public in today’s visual digital media. Special attention is drawn to the often unnoticed, but appealing and persuasive potential of various forms of camera techniques such as zoom in/zoom out, point-of-view, and reaction-shots.
Translated title of the contributionKameraets Retoriske Magt: -et studie i appelformerne ved kamerabevægelser, klip og point-of-view ved TV og video præsentation af politiske taler og debatter
Original languageEnglish
Publication statusPublished - 2019


  • camera
  • rhetoric

Cite this