Is it easier to believe than to disbelieve? An examination of consumers’ reactions to unsubstantiated marketing claims about ecological products

Jan Mattsson, Magnus Söderlund

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2019
Publication statusPublished - 2019
EventNordic Academy of Management - Vaasa, Finland
Duration: 22 Aug 201924 Aug 2019

Conference

ConferenceNordic Academy of Management
LocationVaasa
CountryFinland
Period22/08/201924/08/2019

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