This chapter begins from the argument developed in Chapter 7, that small acts of audience engagement have become a key characteristic of contemporary content flows. As discussed, many acts of audience engagement, for example, liking, sharing and commenting, are small in terms of effort, and are usually random and casual - happening in between activities - although they can lead to more intentional actions.
|Title of host publication||The Future of Audiences : A Foresight Analysis of Interfaces and Engagement|
|Editors||Ranjana Das, Brita Ytre-Arne|
|Number of pages||20|
|Publication status||Published - 2018|
Hartley, J. M., Romic, B., Picone, I., de Ridder, S., Pavlíčková, T., & Kleut, J. (2018). Interruption, Disruption or Intervention? A Stakeholder Analysis of Small Acts of Engagement in Content Flows. In R. Das, & B. Y-A. (Eds.), The Future of Audiences: A Foresight Analysis of Interfaces and Engagement (pp. 141-161). Palgrave Macmillan.