If you want more word-of-mouth activity, ask the customer for it!

Jan Mattsson, Magnus Söderlund

Research output: Contribution to conference › Paper › Research › peer-review

Original languageEnglish
Publication date2016
Publication statusPublished - 2016
Event4th Nordic Conference on Consumer Research - Department of management, Aarhus University, Aarhus, Denmark
Duration: 18 May 2016 → 19 May 2016

Conference

Conference4th Nordic Conference on Consumer Research
LocationDepartment of management, Aarhus University
Country/TerritoryDenmark
CityAarhus
Period18/05/2016 → 19/05/2016

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