If you want more word-of-mouth activity, ask the customer for it!

Jan Mattsson, Magnus Söderlund

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2016
Publication statusPublished - 2016
Event4th Nordic Conference on Consumer Research - Department of management, Aarhus University, Aarhus, Denmark
Duration: 18 May 201619 May 2016

Conference

Conference4th Nordic Conference on Consumer Research
LocationDepartment of management, Aarhus University
CountryDenmark
CityAarhus
Period18/05/201619/05/2016

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