How Will Programmatic Advertising Affect the Business Models of Actors in the TV Industry?

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2016
Publication status	Published - 2016
Event	Fifth International Symposium on Media Innovations - Tøyen Startup Village, Oslo, Norway Duration: 13 Oct 2016 → 14 Oct 2016 http://www.hf.uio.no/imk/english/research/center/media-innovations/symposium/

Symposium	Fifth International Symposium on Media Innovations
Location	Tøyen Startup Village
Country/Territory	Norway
City	Oslo
Period	13/10/2016 → 14/10/2016
Internet address	http://www.hf.uio.no/imk/english/research/center/media-innovations/symposium/

Cite this

@conference{40d8ef67770c4ca98e0efa24a9790564,

title = "How Will Programmatic Advertising Affect the Business Models of Actors in the TV Industry?",

author = "Henrik Jensen and Sund, {Kristian J.}",

year = "2016",

language = "English",

note = "Fifth International Symposium on Media Innovations ; Conference date: 13-10-2016 Through 14-10-2016",

url = "http://www.hf.uio.no/imk/english/research/center/media-innovations/symposium/",

}