Google Analytics: et analyseværktøj i strategisk, digital kommunikationsplanlægning

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	Danish
Title of host publication	Digitale metoder : at skabe, analysere og dele data
Editors	Kirsten Drotner, Sara Mosberg Iversen
Number of pages	20
Place of Publication	København
Publication date	15 Aug 2017
Edition	1
Pages	127-146
Chapter	6
ISBN (Print)	978-87-593-2793-7
Publication status	Published - 15 Aug 2017

Series	Medier, Kommunikation, Journalistik
Volume	11
ISSN	1904-271X

Citation Styles

@inbook{d43036da4dfb42c692b907bb2e0b5f76,

title = "Google Analytics: et analysev{\ae}rkt{\o}j i strategisk, digital kommunikationsplanl{\ae}gning",

author = "Christian Kobbernagel",

year = "2017",

month = aug,

day = "15",

language = "Dansk",

isbn = "978-87-593-2793-7",

series = "Medier, Kommunikation, Journalistik ",

publisher = "Samfundslitteratur",

pages = "127--146",

editor = "Kirsten Drotner and \{Mosberg Iversen\}, Sara",

booktitle = "Digitale metoder",

edition = "1",

}

Google Analytics: et analyseværktøj i strategisk, digital kommunikationsplanlægning. / Kobbernagel, Christian.
Digitale metoder: at skabe, analysere og dele data. ed. / Kirsten Drotner; Sara Mosberg Iversen. 1. ed. København, 2017. p. 127-146 (Medier, Kommunikation, Journalistik , Vol. 11).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review