Framing Gender Justice

A comparative analysis of the mediacoverage of #metoo in Denmark and Sweden

Jannie Møller Hartley, Tina Askanius

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

This study examines the media coverage of the #metoo movement in neighbouring countries Denmark and Sweden. A comparative content analysis shows differences in genres, sources and themes across the two samples. Further, the analysis shows that the coverage predominantly positioned #metoo within an individual action frame portraying sexual assault as a personal rather than societal problem in both countries. However, the individual action frame and a delegitimising frame focused on critique of #metoo were more prevalent in the Danish coverage. A framing analysis revealed four different news frames in the coverage: #metoo as (1) an online campaign connecting networked individuals, (2) part of a broader and long-standing social movement for gender justice, (3) an unnecessary campaign fuelled by cultures of political correctness and, finally, (4) a witch hunt and “kangaroo court”. Finally, we discuss and relate these findings to the political and cultural contexts of the two countries and their different historical trajectories for the institutionalisation of feminism and implementation of gender equality policies.
Original languageDanish
JournalN O R D I C O M Review
Volume40
Issue number2
Pages (from-to)19
Number of pages36
ISSN1403-1108
Publication statusPublished - 6 Sep 2019

Cite this

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title = "Framing Gender Justice: A comparative analysis of the mediacoverage of #metoo in Denmark and Sweden",
abstract = "This study examines the media coverage of the #metoo movement in neighbouring countries Denmark and Sweden. A comparative content analysis shows differences in genres, sources and themes across the two samples. Further, the analysis shows that the coverage predominantly positioned #metoo within an individual action frame portraying sexual assault as a personal rather than societal problem in both countries. However, the individual action frame and a delegitimising frame focused on critique of #metoo were more prevalent in the Danish coverage. A framing analysis revealed four different news frames in the coverage: #metoo as (1) an online campaign connecting networked individuals, (2) part of a broader and long-standing social movement for gender justice, (3) an unnecessary campaign fuelled by cultures of political correctness and, finally, (4) a witch hunt and “kangaroo court”. Finally, we discuss and relate these findings to the political and cultural contexts of the two countries and their different historical trajectories for the institutionalisation of feminism and implementation of gender equality policies.",
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Framing Gender Justice : A comparative analysis of the mediacoverage of #metoo in Denmark and Sweden. / Hartley, Jannie Møller; Askanius, Tina.

In: N O R D I C O M Review, Vol. 40, No. 2, 06.09.2019, p. 19.

Research output: Contribution to journalJournal articleResearchpeer-review

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