Fashion blogging as a technology of bodily becoming: The fluidity and firmness of digital bodies

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Abstract

This chapter discusses the relation between the body and media and examines how the body is performed through its entanglement with exercise, clothing and plastic surgery. It argues that the images, and that intimacy is present in very different manners on the two blogs analysed. The chapter focuses on two (Danish) blogs: Sidsel and Lasse and Gina Jaqueline. Lasse's use of the before-and-after photo testifies to an attempt to isolate the body and to view bodily improvement through a 'neutral' or 'objective' lens. Gina declares that lip enhancement through injection will happen in the near future. The chapter highlights the intertwined relation between bodies and media and also examines how this intimate relation is performed on the personal fashion blog. It investigates the fashion blog as a producer of both new bodies and new ways of experiencing and performing bodies. The chapter also analyses bodily performance, drawing on feminist theory concerning the body.
Original languageEnglish
Title of host publicationMediated intimacies : Connectivities, relationalities and proximities
EditorsRikke Andreassen, Michael Nebeling Petersen, Katherine Harrison, Tobias Raun
Place of PublicationLondon/New York
PublisherRoutledge
Publication date2018
Pages267-281
Chapter18
ISBN (Print)9781138631878, 9781138631861
ISBN (Electronic)9781315208589
Publication statusPublished - 2018
Externally publishedYes
SeriesRoutledge Studies in European Communication Research and Education

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