Activities per year
Abstract
In this paper, we reflect on an expanding literature that links theories of cognition and business models. Managers hold in their mind perceptual constructs or schemas of the business model. These guide the process of distinguishing between options and making choices. Those familiar with business model development will easily recognise that the perceptual construct provides only a summary of the business model, and that a more complex conceptualisation of how business model elements interact is needed. The business model is then much more than a visualisation. It is a schematic model of theorised interaction that is created, shaped, and shared over time. The underlying processes of this creation, shaping, and sharing are cognitive activities taking place at individual, organisational, and inter-organisational levels. Theories of managerial and organisational cognition are thus critical to understanding the acts of business modelling and business model innovation. Here we suggest some of the ways that business model and cognition literatures can be connected, present existing literature, and reflect on future avenues of research to explore the cognitive foundations of business modelling.
Original language | English |
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Title of host publication | Business Models and Cognition |
Editors | Kristian J. Sund, Robert J. Galavan, Marcel Bogers |
Number of pages | 13 |
Place of Publication | Bingley |
Publisher | Emerald Group Publishing |
Publication date | 30 Nov 2020 |
Pages | 1-13 |
Chapter | 1 |
ISBN (Print) | 9781839820632 |
DOIs | |
Publication status | Published - 30 Nov 2020 |
Series | New Horizons in Managerial and Organizational Cognition |
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ISSN | 2397-5210 |
Activities
- 1 Lecture and oral contribution
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A Conversation on Business Models and Cognition
Sund, K. J. (Speaker)
2021Activity: Talk or presentation › Lecture and oral contribution
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