Exploring the Connections Between Business Models and Cognition: A Commentary

Kristian J. Sund*, Robert Galavan, Marcel Bogers

*Corresponding author

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review


In this paper, we reflect on an expanding literature that links theories of cognition and business models. Managers hold in their mind perceptual constructs or schemas of the business model. These guide the process of distinguishing between options and making choices. Those familiar with business model development will easily recognise that the perceptual construct provides only a summary of the business model, and that a more complex conceptualisation of how business model elements interact is needed. The business model is then much more than a visualisation. It is a schematic model of theorised interaction that is created, shaped, and shared over time. The underlying processes of this creation, shaping, and sharing are cognitive activities taking place at individual, organisational, and inter-organisational levels. Theories of managerial and organisational cognition are thus critical to understanding the acts of business modelling and business model innovation. Here we suggest some of the ways that business model and cognition literatures can be connected, present existing literature, and reflect on future avenues of research to explore the cognitive foundations of business modelling.
Original languageEnglish
Title of host publicationBusiness Models and Cognition
EditorsKristian J. Sund, Robert J. Galavan, Marcel Bogers
Number of pages13
Place of PublicationBingley
PublisherEmerald Group Publishing
Publication date30 Nov 2020
ISBN (Print)9781839820632
Publication statusPublished - 30 Nov 2020
SeriesNew Horizons in Managerial and Organizational Cognition

Cite this