Experience economy brimming with potential

Research output: Other contributionNet publication - Internet publicationCommunication

Abstract

In these days of economic uncertainty, businesses ought to make better use of recent research into the experience economy. Perhaps co-creation and individualisation can save us from the crisis, argue the editors of a new book about the latest research into the experience economy.
Original languageEnglish
Publication date3 Mar 2014
Publication statusPublished - 3 Mar 2014

Cite this

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title = "Experience economy brimming with potential",
abstract = "In these days of economic uncertainty, businesses ought to make better use of recent research into the experience economy. Perhaps co-creation and individualisation can save us from the crisis, argue the editors of a new book about the latest research into the experience economy.",
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year = "2014",
month = "3",
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Experience economy brimming with potential. / Sørensen, Flemming; Sundbo, Jon.

2014, artikel.

Research output: Other contributionNet publication - Internet publicationCommunication

TY - ICOMM

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AU - Sørensen, Flemming

AU - Sundbo, Jon

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M3 - Net publication - Internet publication

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