Experience economy brimming with potential

Research output: Other contributionNet publication - Internet publicationCommunication

Abstract

In these days of economic uncertainty, businesses ought to make better use of recent research into the experience economy. Perhaps co-creation and individualisation can save us from the crisis, argue the editors of a new book about the latest research into the experience economy.
Original languageEnglish
Publication date3 Mar 2014
Publication statusPublished - 3 Mar 2014

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