Everyday Lives of Audiences in a Future Europe: Tracing Emerging Issues from Scenarios to Experiences in 2030

Brita Ytre-Arne, Inês Amaral, Niklas Alexander Chimirri, Miguel Vicente-Mariño

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This chapter considers the scenarios from the previous chapter, and asks what futures they envision for audiences, across generations, and in the context of a changing Europe, towards 2030. Our discussion emphasizes the challenges of conceptualizing agentic capabilities of audience experiences that are yet to unfold in the trans-media environment of the future. As these phenomena are yet unavailable for empirical research, we apply the foresight methodology technique of story building to advance our discussion. This enables us to reflect upon dilemmas in everyday lives of audiences across generations in 2030, utilizing the scenarios to pinpoint diverging challenges and opportunities.
Original languageEnglish
Title of host publicationThe Future of Audiences : A Foresight Analysis of Interfaces and Engagement
EditorsRanjana Das, Brita Ytre-Arne
Place of PublicationCham
PublisherPalgrave Macmillan
Publication date2018
ISBN (Print)978-3-319-75637-0
ISBN (Electronic)978-3-319-75638-7
Publication statusPublished - 2018
EventAudiences 2030 - Catholic University of Lisbon, Lisbon, Portugal
Duration: 28 Sept 201729 Sept 2017


ConferenceAudiences 2030
LocationCatholic University of Lisbon
OtherThe conference – attended by close to 140 participants from 23 countries – was sponsored by CEDAR which was funded by the Arts and Humanities Research Council, UK, in association with the Universidade Católica Portuguesa, Lisbon, the Audience and Reception Studies section of ECREA and YECREA.<br/><br/>The conference was organised by CEDAR’s Director Ranjana Das and co-director Brita Ytre-Arne, along with an excellent local organising committee at Portugal – Ana Jorge, and Sonia Pereira with Ines Amaral, and CEDAR colleagues David Mathieu and Ines Amaral doing excellent work on the programme.
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