Evaluation of nation brand indexes

Henrik Merkelsen, Rasmus Kjærgaard Rasmussen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationBridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity
EditorsDiana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis
PublisherRoutledge
Publication date2019
Pages69-84
Chapter5
Publication statusPublished - 2019

Cite this

Merkelsen, H., & Rasmussen, R. K. (2019). Evaluation of nation brand indexes. In D. Ingenhoff, C. White, A. Buhmann, & S. Kiousis (Eds.), Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity (pp. 69-84). Routledge.
Merkelsen, Henrik ; Rasmussen, Rasmus Kjærgaard. / Evaluation of nation brand indexes. Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity. editor / Diana Ingenhoff ; Candace White ; Alexander Buhmann ; Spiro Kiousis. Routledge, 2019. pp. 69-84
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Merkelsen, H & Rasmussen, RK 2019, Evaluation of nation brand indexes. in D Ingenhoff, C White, A Buhmann & S Kiousis (eds), Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity. Routledge, pp. 69-84.

Evaluation of nation brand indexes. / Merkelsen, Henrik; Rasmussen, Rasmus Kjærgaard.

Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity. ed. / Diana Ingenhoff; Candace White; Alexander Buhmann; Spiro Kiousis. Routledge, 2019. p. 69-84.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Evaluation of nation brand indexes

AU - Merkelsen, Henrik

AU - Rasmussen, Rasmus Kjærgaard

PY - 2019

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M3 - Book chapter

SP - 69

EP - 84

BT - Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity

A2 - Ingenhoff, Diana

A2 - White, Candace

A2 - Buhmann, Alexander

A2 - Kiousis, Spiro

PB - Routledge

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Merkelsen H, Rasmussen RK. Evaluation of nation brand indexes. In Ingenhoff D, White C, Buhmann A, Kiousis S, editors, Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity. Routledge. 2019. p. 69-84