Final Scientific/ Expert Report on Virtual World Entrepreneurship

A look at Entrepreneurs in the Nordic Region Exploring the Use of Virtual Worlds for Entrepreneurial Activity

Lisbeth Frølunde, Robin Teigland, Bjørn-Tore Flåten

    Research output: Book/ReportReportResearchpeer-review

    Abstract

    This report reviews our approach, case studies, results, and implications for the NVWN Work Package 3: Entrepreneurship, and it is written with practitioners and policymakers in mind. We base our work on the concepts of affordances, or the material and social properties of any technology in relation to affording actions to humans, of the 3D web (or 3D internet) or virtual worlds (hereafter noted with the term VWs), social networks, and the diffusion or spread of innovation.
    We conducted seven case studies through qualitative interviews with entrepreneurs across three sectors working with VW internet technologies: 1) film and multimedia, 2) health care, and 3) high-tech industries. The entrepreneurs are located in or have strong connections to the Nordic region, e.g., Nordic citizens living abroad, and are all internationally oriented. The results of the case studies of entrepreneurs highlight three different aspects related to working with VW technologies: 1) VW affordances, 2) the importance of social networks, and 3) virtual collaboration in complex project teams.
    Original languageEnglish
    Place of PublicationOslo
    PublisherNordic Innovation
    EditionNordic VW Network 09045
    Number of pages53
    Commissioning bodyNordic Innovation
    Publication statusPublished - 2011

    Cite this

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    title = "Final Scientific/ Expert Report on Virtual World Entrepreneurship: A look at Entrepreneurs in the Nordic Region Exploring the Use of Virtual Worlds for Entrepreneurial Activity",
    abstract = "This report reviews our approach, case studies, results, and implications for the NVWN Work Package 3: Entrepreneurship, and it is written with practitioners and policymakers in mind. We base our work on the concepts of affordances, or the material and social properties of any technology in relation to affording actions to humans, of the 3D web (or 3D internet) or virtual worlds (hereafter noted with the term VWs), social networks, and the diffusion or spread of innovation. We conducted seven case studies through qualitative interviews with entrepreneurs across three sectors working with VW internet technologies: 1) film and multimedia, 2) health care, and 3) high-tech industries. The entrepreneurs are located in or have strong connections to the Nordic region, e.g., Nordic citizens living abroad, and are all internationally oriented. The results of the case studies of entrepreneurs highlight three different aspects related to working with VW technologies: 1) VW affordances, 2) the importance of social networks, and 3) virtual collaboration in complex project teams.",
    keywords = "entrepreneurs, co-creation of innovation, diffusion of innovations, new media, case analysis, virtual learning environments",
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    Final Scientific/ Expert Report on Virtual World Entrepreneurship : A look at Entrepreneurs in the Nordic Region Exploring the Use of Virtual Worlds for Entrepreneurial Activity. / Frølunde, Lisbeth; Teigland, Robin; Flåten, Bjørn-Tore.

    Nordic VW Network 09045 ed. Oslo : Nordic Innovation, 2011. 53 p.

    Research output: Book/ReportReportResearchpeer-review

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    T2 - A look at Entrepreneurs in the Nordic Region Exploring the Use of Virtual Worlds for Entrepreneurial Activity

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    AU - Teigland, Robin

    AU - Flåten, Bjørn-Tore

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    AB - This report reviews our approach, case studies, results, and implications for the NVWN Work Package 3: Entrepreneurship, and it is written with practitioners and policymakers in mind. We base our work on the concepts of affordances, or the material and social properties of any technology in relation to affording actions to humans, of the 3D web (or 3D internet) or virtual worlds (hereafter noted with the term VWs), social networks, and the diffusion or spread of innovation. We conducted seven case studies through qualitative interviews with entrepreneurs across three sectors working with VW internet technologies: 1) film and multimedia, 2) health care, and 3) high-tech industries. The entrepreneurs are located in or have strong connections to the Nordic region, e.g., Nordic citizens living abroad, and are all internationally oriented. The results of the case studies of entrepreneurs highlight three different aspects related to working with VW technologies: 1) VW affordances, 2) the importance of social networks, and 3) virtual collaboration in complex project teams.

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