Discours critique ou marketing: Les enjeux d`une sémiotique de la publicité

    Research output: Contribution to journalJournal articleResearch

    Original languageFrench
    JournalRevue Hermés, CNRS Paris
    Issue number13-14
    Pages (from-to)333-349
    ISSN0767-9513
    Publication statusPublished - 1994

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