Dialogue and Business Legitimacy

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Abstract

This article presents two mental models for justification of business legitimacy. One is the public arena, and the other is the corporate public diamond. As presented in this article, the imagination of a public arena with an agenda for societal debates is linked to developments in the modern era, including the idea of individual freedom, the acknowledgement of reason as important for building knowledge, steam-powered printing presses, and national autonomous mass media. The model makes most sense in societies, where fundamental norms and values are shared, and business practices can be tested in relation to them. Mass media reports on fraud, unsanitary and inhumane working conditions in the meat packing industry in the 20th century are mentioned as an example of how the public arena best works. The corporate legitimacy diamond reflects contemporary thinking. Using the public arena as a point of departure, it adds a corporate public diplomacy level. The model takes into consideration the post millennium quest for human dignity and localized trust. When transnational corporations invest in many parts of the world, they are faced with many different perspectives on what constitute legitimate business behavior. They need to balance local norms and values around the globe, because social media allow a transnational audience to discuss their legitimacy. Using diplomatic practices, corporations can build long-term relationships, share information and make compromises with local civic society representatives. Human resource management and plans for constructions are mentioned as examples of topics to be negotiated between corporations and civic society.
Original languageEnglish
Title of host publicationHandbook of Business Legitimacy : Responsibility, Ethics and Society
EditorsJacob Dahl Rendtorff
Number of pages15
Place of PublicationCham
PublisherSpringer VS
ISBN (Electronic)9783319688459
Publication statusAccepted/In press - 4 Dec 2019

Cite this

Mogensen, K. (Accepted/In press). Dialogue and Business Legitimacy. In J. Dahl Rendtorff (Ed.), Handbook of Business Legitimacy: Responsibility, Ethics and Society Cham: Springer VS.
Mogensen, Kirsten. / Dialogue and Business Legitimacy. Handbook of Business Legitimacy: Responsibility, Ethics and Society. editor / Jacob Dahl Rendtorff. Cham : Springer VS, 2019.
@inbook{d4b16539cfca4ceba84abfceb79dde3b,
title = "Dialogue and Business Legitimacy",
abstract = "This article presents two mental models for justification of business legitimacy. One is the public arena, and the other is the corporate public diamond. As presented in this article, the imagination of a public arena with an agenda for societal debates is linked to developments in the modern era, including the idea of individual freedom, the acknowledgement of reason as important for building knowledge, steam-powered printing presses, and national autonomous mass media. The model makes most sense in societies, where fundamental norms and values are shared, and business practices can be tested in relation to them. Mass media reports on fraud, unsanitary and inhumane working conditions in the meat packing industry in the 20th century are mentioned as an example of how the public arena best works. The corporate legitimacy diamond reflects contemporary thinking. Using the public arena as a point of departure, it adds a corporate public diplomacy level. The model takes into consideration the post millennium quest for human dignity and localized trust. When transnational corporations invest in many parts of the world, they are faced with many different perspectives on what constitute legitimate business behavior. They need to balance local norms and values around the globe, because social media allow a transnational audience to discuss their legitimacy. Using diplomatic practices, corporations can build long-term relationships, share information and make compromises with local civic society representatives. Human resource management and plans for constructions are mentioned as examples of topics to be negotiated between corporations and civic society.",
keywords = "Corporate public diplomacy, Transnational corporations, Public arena, Corporate legitimacy diamond, Norms, Values, Trust, Journalism, Civic society, Public Relations, Aceh, Kachin",
author = "Kirsten Mogensen",
year = "2019",
month = "12",
day = "4",
language = "English",
editor = "{Dahl Rendtorff}, Jacob",
booktitle = "Handbook of Business Legitimacy",
publisher = "Springer VS",

}

Mogensen, K 2019, Dialogue and Business Legitimacy. in J Dahl Rendtorff (ed.), Handbook of Business Legitimacy: Responsibility, Ethics and Society. Springer VS, Cham.

Dialogue and Business Legitimacy. / Mogensen, Kirsten.

Handbook of Business Legitimacy: Responsibility, Ethics and Society. ed. / Jacob Dahl Rendtorff. Cham : Springer VS, 2019.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Dialogue and Business Legitimacy

AU - Mogensen, Kirsten

PY - 2019/12/4

Y1 - 2019/12/4

N2 - This article presents two mental models for justification of business legitimacy. One is the public arena, and the other is the corporate public diamond. As presented in this article, the imagination of a public arena with an agenda for societal debates is linked to developments in the modern era, including the idea of individual freedom, the acknowledgement of reason as important for building knowledge, steam-powered printing presses, and national autonomous mass media. The model makes most sense in societies, where fundamental norms and values are shared, and business practices can be tested in relation to them. Mass media reports on fraud, unsanitary and inhumane working conditions in the meat packing industry in the 20th century are mentioned as an example of how the public arena best works. The corporate legitimacy diamond reflects contemporary thinking. Using the public arena as a point of departure, it adds a corporate public diplomacy level. The model takes into consideration the post millennium quest for human dignity and localized trust. When transnational corporations invest in many parts of the world, they are faced with many different perspectives on what constitute legitimate business behavior. They need to balance local norms and values around the globe, because social media allow a transnational audience to discuss their legitimacy. Using diplomatic practices, corporations can build long-term relationships, share information and make compromises with local civic society representatives. Human resource management and plans for constructions are mentioned as examples of topics to be negotiated between corporations and civic society.

AB - This article presents two mental models for justification of business legitimacy. One is the public arena, and the other is the corporate public diamond. As presented in this article, the imagination of a public arena with an agenda for societal debates is linked to developments in the modern era, including the idea of individual freedom, the acknowledgement of reason as important for building knowledge, steam-powered printing presses, and national autonomous mass media. The model makes most sense in societies, where fundamental norms and values are shared, and business practices can be tested in relation to them. Mass media reports on fraud, unsanitary and inhumane working conditions in the meat packing industry in the 20th century are mentioned as an example of how the public arena best works. The corporate legitimacy diamond reflects contemporary thinking. Using the public arena as a point of departure, it adds a corporate public diplomacy level. The model takes into consideration the post millennium quest for human dignity and localized trust. When transnational corporations invest in many parts of the world, they are faced with many different perspectives on what constitute legitimate business behavior. They need to balance local norms and values around the globe, because social media allow a transnational audience to discuss their legitimacy. Using diplomatic practices, corporations can build long-term relationships, share information and make compromises with local civic society representatives. Human resource management and plans for constructions are mentioned as examples of topics to be negotiated between corporations and civic society.

KW - Corporate public diplomacy

KW - Transnational corporations

KW - Public arena

KW - Corporate legitimacy diamond

KW - Norms

KW - Values

KW - Trust

KW - Journalism

KW - Civic society

KW - Public Relations

KW - Aceh

KW - Kachin

M3 - Book chapter

BT - Handbook of Business Legitimacy

A2 - Dahl Rendtorff, Jacob

PB - Springer VS

CY - Cham

ER -

Mogensen K. Dialogue and Business Legitimacy. In Dahl Rendtorff J, editor, Handbook of Business Legitimacy: Responsibility, Ethics and Society. Cham: Springer VS. 2019