Developing a Strategic Abstraction Tool for Service Innovation

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Strategic Marketing
Volume	18
Issue number	2
Pages (from-to)	131-142
Number of pages	11
ISSN	0965-254X
DOIs	https://doi.org/10.1080/09652540903536990
Publication status	Published - 2010

Keywords

@article{6e48db00253f11df9df3000ea68e967b,

title = "Developing a Strategic Abstraction Tool for Service Innovation",

keywords = "Abstraction, Service innovation, Customer interface",

author = "Jan Mattsson",

year = "2010",

doi = "10.1080/09652540903536990",

language = "English",

volume = "18",

pages = "131--142",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

number = "2",

}

TY - JOUR

T1 - Developing a Strategic Abstraction Tool for Service Innovation

AU - Mattsson, Jan

PY - 2010

Y1 - 2010

KW - Abstraction

KW - Service innovation

KW - Customer interface

U2 - 10.1080/09652540903536990

DO - 10.1080/09652540903536990

M3 - Journal article

SN - 0965-254X

VL - 18

SP - 131

EP - 142

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

IS - 2

ER -