Designing for Transfer

How can a game design support the transfer of human resources from an in-game world to the physical world? A possible answer can be found in the in-depth case study of the World Bank's game Urgent Evoke presented in this chapter. Urgent Evoke is a game designed to empower players to become post-game social innovators, and this chapter shows how the winners' interaction with and sense-making of the game enabled a successful transfer to and implementation of their ideas in the physical world. The analysis is based on activity theory and leads to a discussion of how an understanding of the successful transfer strategies of the winners can inspire future game designs and strengthen the transfer process.