Customer Relationship Management (CRM) as Innovation: Taking Care of the Right Customers

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationInnovation and the Creative Process: : Towards Innovation with Care
    EditorsLars Fuglsang
    Number of pages8
    Place of PublicationCheltenham
    PublisherEdward Elgar Publishing
    Publication date2008
    Pages48-56
    ISBN (Print)9781847203878
    Publication statusPublished - 2008

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