CSR-communication in the business press: Advantages of strategic ambiguity

Roy Langer; Mette Morsing

CSR-communication in the business press: Advantages of strategic ambiguity

Roy Langer, Mette Morsing

Journalism and Democracy

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Translated title of the contribution	CSR-kommunikation i erhvervspressen: Fordele af strategisk ambiguitet
Original language	English
Title of host publication	Contemporary issues in corporate and marketing communications: Towards a socially responsible future : Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006
Editors	Klement Podnar, Zlatko Janĉiĉ
Publisher	University of Ljubljana
Publication date	2006
Pages	26-34
ISBN (Print)	ISBN 961-90484-5-8
Publication status	Published - 2006
Event	International CMC-Conference on Corporate and Marketing Communications - Ljubljana, Slovenia Duration: 20 Apr 2006 → 21 Apr 2006 Conference number: 11

Conference

Conference	International CMC-Conference on Corporate and Marketing Communications
Number	11
Country/Territory	Slovenia
City	Ljubljana
Period	20/04/2006 → 21/04/2006

Cite this

Langer, R., & Morsing, M. (2006). CSR-communication in the business press: Advantages of strategic ambiguity. In K. Podnar, & Z. Janĉiĉ (Eds.), Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006 (pp. 26-34). University of Ljubljana.

Langer, Roy ; Morsing, Mette. / CSR-communication in the business press: Advantages of strategic ambiguity. Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. editor / Klement Podnar ; Zlatko Janĉiĉ. University of Ljubljana, 2006. pp. 26-34

@inproceedings{bef5df5052be11dba4bc000ea68e967b,

title = "CSR-communication in the business press: Advantages of strategic ambiguity",

author = "Roy Langer and Mette Morsing",

year = "2006",

language = "English",

isbn = "ISBN 961-90484-5-8",

pages = "26--34",

editor = "Klement Podnar and Zlatko Janĉiĉ",

booktitle = "Contemporary issues in corporate and marketing communications: Towards a socially responsible future",

publisher = "University of Ljubljana",

note = "International CMC-Conference on Corporate and Marketing Communications ; Conference date: 20-04-2006 Through 21-04-2006",

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Langer, R & Morsing, M 2006, CSR-communication in the business press: Advantages of strategic ambiguity. in K Podnar & Z Janĉiĉ (eds), Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. University of Ljubljana, pp. 26-34, International CMC-Conference on Corporate and Marketing Communications, Ljubljana, Slovenia, 20/04/2006.

CSR-communication in the business press: Advantages of strategic ambiguity. / Langer, Roy; Morsing, Mette.
Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. ed. / Klement Podnar; Zlatko Janĉiĉ. University of Ljubljana, 2006. p. 26-34.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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AU - Morsing, Mette

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SN - ISBN 961-90484-5-8

SP - 26

EP - 34

BT - Contemporary issues in corporate and marketing communications: Towards a socially responsible future

A2 - Podnar, Klement

A2 - Janĉiĉ, Zlatko

PB - University of Ljubljana

T2 - International CMC-Conference on Corporate and Marketing Communications

Y2 - 20 April 2006 through 21 April 2006

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Langer R, Morsing M. CSR-communication in the business press: Advantages of strategic ambiguity. In Podnar K, Janĉiĉ Z, editors, Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. University of Ljubljana. 2006. p. 26-34