CSR as enacted strategic ambiguity: A media content analysis

Mette Morsing, Jonas Eder Hansen, Roy Langer

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationSustainable Marketing Leadership : A synthesis of polymorphous axioms, strategies and tactics
EditorsGeorge J. Avlonitis, Nicolaos Papavassiliou, Paulina Papastathopoulou
Number of pages5
Publication date2006
ISBN (Print)9608919908
Publication statusPublished - 2006
EventEMAC-conference - Athen, Greece
Duration: 23 May 200626 May 2006
Conference number: 35

Conference

ConferenceEMAC-conference
Number35
CountryGreece
CityAthen
Period23/05/200626/05/2006

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