Creating a win-win situation? Relationship cultivation and the use of social media in the 2012 campaign

Emma Svensson, S. Kiousis, J. Strömbäck

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Presidential Campaign and Social Media. An Analysis of the 2012 Campaign
Place of Publication	Oxford
Publisher	Oxford University Press
Publication date	2012
Pages	28-43
Publication status	Published - 2012

Cite this

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title = "Creating a win-win situation? Relationship cultivation and the use of social media in the 2012 campaign",

author = "Emma Svensson and S. Kiousis and J. Str{\"o}mb{\"a}ck",

year = "2012",

language = "English",

pages = "28--43",

booktitle = "Presidential Campaign and Social Media. An Analysis of the 2012 Campaign",

publisher = "Oxford University Press",

}

Creating a win-win situation? Relationship cultivation and the use of social media in the 2012 campaign. / Svensson, Emma; Kiousis, S. ; Strömbäck, J. .
Presidential Campaign and Social Media. An Analysis of the 2012 Campaign. Oxford: Oxford University Press, 2012. p. 28-43.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review