Creating a win-win situation? Relationship cultivation and the use of social media in the 2012 campaign

Emma Svensson, S. Kiousis, J. Strömbäck

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationPresidential Campaign and Social Media. An Analysis of the 2012 Campaign
Place of PublicationOxford
PublisherOxford University Press
Publication date2012
Publication statusPublished - 2012

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