Corporate Public diplomacy as a Way to Develop Corporate Solutions That Are Socially Sustainable

Kirsten Mogensen

doi:10.1007/978-3-030-81743-5_12

Corporate Public diplomacy as a Way to Develop Corporate Solutions That Are Socially Sustainable

Kirsten Mogensen

Department of Social Sciences and Business

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

30 Downloads (Pure)

Abstract

Using covid-19 as a context, this chapter discusses how a diplomatic approach to stakeholders, including ordinary citizens, may help corporations behave in ways that are considered legitimate by their social surroundings; find solutions that are socially sustainable because they have public support; gain mandate to play a role in governmental affairs; and limit expensive protests. Many large corporations will need to change mentality to be perceived as responsible partners in the work towards the SDGs.

Original language	English
Title of host publication	New Economies for Sustainability : Limits and Potentials for Possible Futures
Editors	luise Li Langergaard
Number of pages	15
Place of Publication	Charm, Switzerland
Publisher	Springer
Publication date	2022
Pages	197-211
Chapter	12
DOIs	https://doi.org/10.1007/978-3-030-81743-5_12
Publication status	Published - 2022

Series	Ethical Economy
Number	59
ISSN	2211-2707

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 10 Reduced Inequalities
SDG 16 Peace, Justice and Strong Institutions
SDG 17 Partnerships for the Goals

Keywords

Sustainability spectrum
Corporate public diplomacy
Covid-19
Amazon
Corporate legitimacy diamond
Justification

Access to Document

10.1007/978-3-030-81743-5_12

Chapter 12 - November 2020Accepted author manuscript, 302 KBLicence: Unspecified

Citation Styles

@inbook{000e6647c67143928a0c14d8f9d8ec3f,

title = "Corporate Public diplomacy as a Way to Develop Corporate Solutions That Are Socially Sustainable",

abstract = "Using covid-19 as a context, this chapter discusses how a diplomatic approach to stakeholders, including ordinary citizens, may help corporations behave in ways that are considered legitimate by their social surroundings; find solutions that are socially sustainable because they have public support; gain mandate to play a role in governmental affairs; and limit expensive protests. Many large corporations will need to change mentality to be perceived as responsible partners in the work towards the SDGs.",

keywords = "Sustainability spectrum, Corporate public diplomacy, Covid-19, Amazon, Corporate legitimacy diamond, Justification, Sustainability spectrum, Corporate public diplomacy, Covid-19, Amazon, Corporate legitimacy diamond, Justification",

author = "Kirsten Mogensen",

year = "2022",

doi = "10.1007/978-3-030-81743-5\_12",

language = "English",

series = "Ethical Economy",

publisher = "Springer",

number = "59",

pages = "197--211",

editor = "Langergaard, \{luise Li\}",

booktitle = "New Economies for Sustainability",

}

Corporate Public diplomacy as a Way to Develop Corporate Solutions That Are Socially Sustainable. / Mogensen, Kirsten.
New Economies for Sustainability: Limits and Potentials for Possible Futures. ed. / luise Li Langergaard. Charm, Switzerland: Springer, 2022. p. 197-211 (Ethical Economy; No. 59).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Corporate Public diplomacy as a Way to Develop Corporate Solutions That Are Socially Sustainable

AU - Mogensen, Kirsten

PY - 2022

Y1 - 2022

N2 - Using covid-19 as a context, this chapter discusses how a diplomatic approach to stakeholders, including ordinary citizens, may help corporations behave in ways that are considered legitimate by their social surroundings; find solutions that are socially sustainable because they have public support; gain mandate to play a role in governmental affairs; and limit expensive protests. Many large corporations will need to change mentality to be perceived as responsible partners in the work towards the SDGs.

AB - Using covid-19 as a context, this chapter discusses how a diplomatic approach to stakeholders, including ordinary citizens, may help corporations behave in ways that are considered legitimate by their social surroundings; find solutions that are socially sustainable because they have public support; gain mandate to play a role in governmental affairs; and limit expensive protests. Many large corporations will need to change mentality to be perceived as responsible partners in the work towards the SDGs.

KW - Sustainability spectrum

KW - Corporate public diplomacy

KW - Covid-19

KW - Amazon

KW - Corporate legitimacy diamond

KW - Justification

KW - Sustainability spectrum

KW - Corporate public diplomacy

KW - Covid-19

KW - Amazon

KW - Corporate legitimacy diamond

KW - Justification

UR - https://link.springer.com/book/10.1007/978-3-030-81743-5

U2 - 10.1007/978-3-030-81743-5_12

DO - 10.1007/978-3-030-81743-5_12

M3 - Book chapter

T3 - Ethical Economy

SP - 197

EP - 211

BT - New Economies for Sustainability

A2 - Langergaard, luise Li

PB - Springer

CY - Charm, Switzerland

ER -

Corporate Public diplomacy as a Way to Develop Corporate Solutions That Are Socially Sustainable

Abstract

UN SDGs

Keywords

Access to Document

Other files and links

Citation Styles