Corporate advertising: ethics, dialogue and legitimation in corporate discourse in the 1990s

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationBusiness research yearbook : global perspectives in business
    EditorsAbbass F. Alkhafaji
    Place of PublicationLanham
    PublisherUniversity Press of America
    Publication date1994
    ISBN (Print)0-8191-9531
    Publication statusPublished - 1994

    Cite this