Configurations of digital choice environments: Shaping awareness of the impact of context on choices

Phillip Oliver Gottschewski-Meyer; Fabian Lang; Paul-Ferdinand Steuch; Marco Di Maria; Thorsten Schoormann; Ralf Knackstedt

Configurations of digital choice environments: Shaping awareness of the impact of context on choices

Phillip Oliver Gottschewski-Meyer
, Fabian Lang
, Paul-Ferdinand Steuch
, Marco Di Maria
, Thorsten Schoormann
, Ralf Knackstedt

Research output: Contribution to conference › Paper › Research › peer-review

Abstract

The impact of digital choice environments (DCEs) on the choice process remains unexplored. This paper seeks to investigate the influence of DCE components on choice and how they interact with interventions that nudge users towards specific choices. Employing a configurational perspective, we explore whether the presence, position, and perception of DCE components have an impact on both choice and intervention effectiveness. We conducted an online experiment with 421 participants in a fictional e-commerce store with six different configuration instances and particularly found that the presence and position of DCE components influence user choices. Our contribution creates awareness of the interplay of DCE components and highlights the subtle yet impactful role of DCE configurations on user choices.

Original language	English
Publication date	Sept 2025
Publication status	Published - Sept 2025
Event	20. Internationalen Tagung Wirtschaftsinformatik 2025: Digital Future of Society and Business - Münster, Germany Duration: 13 Sept 2025 → 17 Sept 2025 Conference number: 20 https://www.wi2025.de/home-english/

Conference

Conference	20. Internationalen Tagung Wirtschaftsinformatik 2025
Number	20
Country/Territory	Germany
City	Münster
Period	13/09/2025 → 17/09/2025
Other	Emerging digital technologies, including artificial intelligence (AI), offer great social and economic potential for solving global challenges, but also pose ethical risks. Information systems must therefore be designed in a future-oriented, responsible manner, taking into account organizational and institutional implications. Companies and governments are called upon to develop governance structures that promote innovation and at the same time uphold social values. The conference theme invites participants to examine how digital technologies contribute to overcoming economic, social and ecological problems and how information systems can be designed and regulated responsibly
Internet address	https://www.wi2025.de/home-english/

Keywords

Digital choice environments
Digital interventions
Configuration

KB link

Search for the material at the Royal Danish Library

Citation Styles

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title = "Configurations of digital choice environments: Shaping awareness of the impact of context on choices",

abstract = "The impact of digital choice environments (DCEs) on the choice process remains unexplored. This paper seeks to investigate the influence of DCE components on choice and how they interact with interventions that nudge users towards specific choices. Employing a configurational perspective, we explore whether the presence, position, and perception of DCE components have an impact on both choice and intervention effectiveness. We conducted an online experiment with 421 participants in a fictional e-commerce store with six different configuration instances and particularly found that the presence and position of DCE components influence user choices. Our contribution creates awareness of the interplay of DCE components and highlights the subtle yet impactful role of DCE configurations on user choices.",

keywords = "Digital choice environments, Digital interventions, Configuration",

author = "Gottschewski-Meyer, \{Phillip Oliver\} and Fabian Lang and Paul-Ferdinand Steuch and Maria, \{Marco Di\} and Thorsten Schoormann and Ralf Knackstedt",

year = "2025",

month = sep,

language = "English",

note = "20. Internationalen Tagung Wirtschaftsinformatik 2025 : Digital Future of Society and Business, WI 2025 ; Conference date: 13-09-2025 Through 17-09-2025",

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TY - CONF

T1 - Configurations of digital choice environments: Shaping awareness of the impact of context on choices

AU - Gottschewski-Meyer , Phillip Oliver

AU - Lang, Fabian

AU - Steuch, Paul-Ferdinand

AU - Maria, Marco Di

AU - Schoormann, Thorsten

AU - Knackstedt, Ralf

N1 - Conference code: 20

PY - 2025/9

Y1 - 2025/9

N2 - The impact of digital choice environments (DCEs) on the choice process remains unexplored. This paper seeks to investigate the influence of DCE components on choice and how they interact with interventions that nudge users towards specific choices. Employing a configurational perspective, we explore whether the presence, position, and perception of DCE components have an impact on both choice and intervention effectiveness. We conducted an online experiment with 421 participants in a fictional e-commerce store with six different configuration instances and particularly found that the presence and position of DCE components influence user choices. Our contribution creates awareness of the interplay of DCE components and highlights the subtle yet impactful role of DCE configurations on user choices.

AB - The impact of digital choice environments (DCEs) on the choice process remains unexplored. This paper seeks to investigate the influence of DCE components on choice and how they interact with interventions that nudge users towards specific choices. Employing a configurational perspective, we explore whether the presence, position, and perception of DCE components have an impact on both choice and intervention effectiveness. We conducted an online experiment with 421 participants in a fictional e-commerce store with six different configuration instances and particularly found that the presence and position of DCE components influence user choices. Our contribution creates awareness of the interplay of DCE components and highlights the subtle yet impactful role of DCE configurations on user choices.

KW - Digital choice environments

KW - Digital interventions

KW - Configuration

M3 - Paper

T2 - 20. Internationalen Tagung Wirtschaftsinformatik 2025

Y2 - 13 September 2025 through 17 September 2025

ER -