Communication ethics and the receiver

Contribution to an ethic of strategic mass communication

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Th e author wants to contribute to an ethic of strategic communication by proposing a general ethical norm for all strategic communication. Th e author wants to outline the focal point of the norm, the ethical basis of the norm, a precise defi nition of the norm and to show how it works. Th is norm focuses exclusively on the persuasive means used to get the sender’s message across. Th e question is whether the rhetorical means mislead the receiver. In order to answer this question, a norm of “fairness”, defi ned from the viewpoint of the receiver, is proposed. It is shown how “fairness” allows us to identify misleading means and to evaluate them on a common ethical ground.
Original languageEnglish
JournalMedieKultur: Journal of media and communication research
Volume33
Issue number63
Pages (from-to)85-102
ISSN0900-9671
DOIs
Publication statusPublished - Nov 2017

Cite this

@article{f881f06474794d63ad6634e51322e614,
title = "Communication ethics and the receiver: Contribution to an ethic of strategic mass communication",
abstract = "Th e author wants to contribute to an ethic of strategic communication by proposing a general ethical norm for all strategic communication. Th e author wants to outline the focal point of the norm, the ethical basis of the norm, a precise defi nition of the norm and to show how it works. Th is norm focuses exclusively on the persuasive means used to get the sender’s message across. Th e question is whether the rhetorical means mislead the receiver. In order to answer this question, a norm of “fairness”, defi ned from the viewpoint of the receiver, is proposed. It is shown how “fairness” allows us to identify misleading means and to evaluate them on a common ethical ground.",
author = "Mikkelsen, {Jan Foght}",
year = "2017",
month = "11",
doi = "10.7146/mediekultur.v33i63.23511",
language = "English",
volume = "33",
pages = "85--102",
journal = "MedieKultur",
issn = "0900-9671",
publisher = "Statsbiblioteket",
number = "63",

}

Communication ethics and the receiver : Contribution to an ethic of strategic mass communication. / Mikkelsen, Jan Foght.

In: MedieKultur: Journal of media and communication research, Vol. 33, No. 63, 11.2017, p. 85-102.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Communication ethics and the receiver

T2 - Contribution to an ethic of strategic mass communication

AU - Mikkelsen, Jan Foght

PY - 2017/11

Y1 - 2017/11

N2 - Th e author wants to contribute to an ethic of strategic communication by proposing a general ethical norm for all strategic communication. Th e author wants to outline the focal point of the norm, the ethical basis of the norm, a precise defi nition of the norm and to show how it works. Th is norm focuses exclusively on the persuasive means used to get the sender’s message across. Th e question is whether the rhetorical means mislead the receiver. In order to answer this question, a norm of “fairness”, defi ned from the viewpoint of the receiver, is proposed. It is shown how “fairness” allows us to identify misleading means and to evaluate them on a common ethical ground.

AB - Th e author wants to contribute to an ethic of strategic communication by proposing a general ethical norm for all strategic communication. Th e author wants to outline the focal point of the norm, the ethical basis of the norm, a precise defi nition of the norm and to show how it works. Th is norm focuses exclusively on the persuasive means used to get the sender’s message across. Th e question is whether the rhetorical means mislead the receiver. In order to answer this question, a norm of “fairness”, defi ned from the viewpoint of the receiver, is proposed. It is shown how “fairness” allows us to identify misleading means and to evaluate them on a common ethical ground.

U2 - 10.7146/mediekultur.v33i63.23511

DO - 10.7146/mediekultur.v33i63.23511

M3 - Journal article

VL - 33

SP - 85

EP - 102

JO - MedieKultur

JF - MedieKultur

SN - 0900-9671

IS - 63

ER -