Challenges to Deploy Service Design in Organizations: Analysis Through “Scaling Up” Workshops

Fumiya Akasaka; Takehiko Ohno; Mika  Yasuoka

doi:10.1007/978-4-431-56074-6_11

Challenges to Deploy Service Design in Organizations: Analysis Through “Scaling Up” Workshops

Fumiya Akasaka
, Takehiko Ohno
, Mika Yasuoka

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Abstract

More and more companies are applying service design approaches to develop services and products. Not every project, however, has achieved its goals. In many cases, difficulties arise from organizational issues such as organization structure and evaluation system. In this research, we held workshops where success and failure factors of service design projects in organization are presented. By analysing the results, we construct a model that explains the “difficulties of deploying the service design approach in organization.” On the basis of the model, this paper discusses the challenges to the deployment of the service design approach in organizations.

Original language	English
Title of host publication	Serviceology for Smart Service System : Selected papers of the 3rd International Conference of Serviceology
Editors	Yuriko Sawatani, James Spohrer, Stephen Kwan, Takeshi Takenaka
Number of pages	10
Place of Publication	Tokyo
Publisher	Springer
Publication date	2017
Edition	1
Pages	89-98
ISBN (Print)	9784431560722
ISBN (Electronic)	9784431560746
DOIs	https://doi.org/10.1007/978-4-431-56074-6_11
Publication status	Published - 2017
Externally published	Yes

Keywords

Service design
Organization
Workshop

Access to Document

10.1007/978-4-431-56074-6_11

Citation Styles

Akasaka, F., Ohno, T., & Yasuoka, M. (2017). Challenges to Deploy Service Design in Organizations: Analysis Through “Scaling Up” Workshops. In Y. Sawatani, J. Spohrer, S. Kwan, & T. Takenaka (Eds.), Serviceology for Smart Service System: Selected papers of the 3rd International Conference of Serviceology (1 ed., pp. 89-98). Springer. https://doi.org/10.1007/978-4-431-56074-6_11

Akasaka, Fumiya ; Ohno, Takehiko ; Yasuoka, Mika . / Challenges to Deploy Service Design in Organizations : Analysis Through “Scaling Up” Workshops. Serviceology for Smart Service System: Selected papers of the 3rd International Conference of Serviceology. editor / Yuriko Sawatani ; James Spohrer ; Stephen Kwan ; Takeshi Takenaka. 1. ed. Tokyo : Springer, 2017. pp. 89-98

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abstract = "More and more companies are applying service design approaches to develop services and products. Not every project, however, has achieved its goals. In many cases, difficulties arise from organizational issues such as organization structure and evaluation system. In this research, we held workshops where success and failure factors of service design projects in organization are presented. By analysing the results, we construct a model that explains the “difficulties of deploying the service design approach in organization.” On the basis of the model, this paper discusses the challenges to the deployment of the service design approach in organizations.",

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language = "English",

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Akasaka, F, Ohno, T & Yasuoka, M 2017, Challenges to Deploy Service Design in Organizations: Analysis Through “Scaling Up” Workshops. in Y Sawatani, J Spohrer, S Kwan & T Takenaka (eds), Serviceology for Smart Service System: Selected papers of the 3rd International Conference of Serviceology. 1 edn, Springer, Tokyo, pp. 89-98. https://doi.org/10.1007/978-4-431-56074-6_11

Challenges to Deploy Service Design in Organizations: Analysis Through “Scaling Up” Workshops. / Akasaka, Fumiya; Ohno, Takehiko; Yasuoka, Mika .
Serviceology for Smart Service System: Selected papers of the 3rd International Conference of Serviceology. ed. / Yuriko Sawatani; James Spohrer; Stephen Kwan; Takeshi Takenaka. 1. ed. Tokyo: Springer, 2017. p. 89-98.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Challenges to Deploy Service Design in Organizations

T2 - Analysis Through “Scaling Up” Workshops

AU - Akasaka, Fumiya

AU - Ohno, Takehiko

AU - Yasuoka, Mika

PY - 2017

Y1 - 2017

N2 - More and more companies are applying service design approaches to develop services and products. Not every project, however, has achieved its goals. In many cases, difficulties arise from organizational issues such as organization structure and evaluation system. In this research, we held workshops where success and failure factors of service design projects in organization are presented. By analysing the results, we construct a model that explains the “difficulties of deploying the service design approach in organization.” On the basis of the model, this paper discusses the challenges to the deployment of the service design approach in organizations.

AB - More and more companies are applying service design approaches to develop services and products. Not every project, however, has achieved its goals. In many cases, difficulties arise from organizational issues such as organization structure and evaluation system. In this research, we held workshops where success and failure factors of service design projects in organization are presented. By analysing the results, we construct a model that explains the “difficulties of deploying the service design approach in organization.” On the basis of the model, this paper discusses the challenges to the deployment of the service design approach in organizations.

KW - Service design

KW - Organization

KW - Workshop

KW - Service design

KW - Organization

KW - Workshop

UR - https://link.springer.com/book/10.1007/978-4-431-56074-6

U2 - 10.1007/978-4-431-56074-6_11

DO - 10.1007/978-4-431-56074-6_11

M3 - Book chapter

SN - 9784431560722

SP - 89

EP - 98

BT - Serviceology for Smart Service System

A2 - Sawatani, Yuriko

A2 - Spohrer, James

A2 - Kwan, Stephen

A2 - Takenaka, Takeshi

PB - Springer

CY - Tokyo

ER -

Challenges to Deploy Service Design in Organizations: Analysis Through “Scaling Up” Workshops

Abstract

Keywords

Access to Document

Other files and links

Introduction and dissemination of a culturally feasible service design process into organisation

Citation Styles

Challenges to Deploy Service Design in Organizations: Analysis Through “Scaling Up” Workshops

Abstract

Keywords

Access to Document

Other files and links

Projects

Introduction and dissemination of a culturally feasible service design process into organisation

Citation Styles