Building Consumer Tribes on the Web with Electronic Word of Mouth

Markus Holzweber, Jan Mattsson, Craig Standing

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2013
Publication statusPublished - 2013
EventXXIII International RESER Conference : Finding growth through service activities in barren times - Hotel Aquabella, Aix-en-Provence, France
Duration: 19 Sep 201321 Sep 2013
Conference number: XXIII RESER Conference
http://www.reser.net/conference/upcoming-conference/23%5E0-international-reser-conference-aix-en-provence-france-19-21-septembre-2013

Conference

ConferenceXXIII International RESER Conference
NumberXXIII RESER Conference
LocationHotel Aquabella
Country/TerritoryFrance
CityAix-en-Provence
Period19/09/201321/09/2013
Internet address

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