Brand Value in Virtual Worlds: An Axiological Approach

Stuart Barnes, Jan Mattsson

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalJournal of Electronic Commerce Research (Online Edition)
    Volume9
    Issue number3
    Pages (from-to)195-206
    ISSN1526-6133
    Publication statusPublished - 2008

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