Brand Aid: Shopping Well to Save the World

Lisa Ann Richey; Stefano Ponte

Brand Aid: Shopping Well to Save the World

Lisa Ann Richey
, Stefano Ponte

Research output: Book/Report › Book › Research › peer-review

Abstract

A critical account of the rise of celebrity-driven “compassionate consumption”

Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of “compassionate consumption,” arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.

Original language	English

Publisher	University of Minnesota Press
Number of pages	272
ISBN (Print)	978-0-8166-6546-4
Publication status	Published - 2011

Access to Document

KB link

Search for the material at the Royal Danish Library

Citation Styles

@book{e120674052fa4a129d3124955aead4a6,

title = "Brand Aid: Shopping Well to Save the World",

abstract = " A critical account of the rise of celebrity-driven “compassionate consumption” Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of “compassionate consumption,” arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. ",

author = "Richey, \{Lisa Ann\} and Stefano Ponte",

year = "2011",

language = "English",

isbn = "978-0-8166-6546-4 ",

publisher = "University of Minnesota Press",

}

TY - BOOK

T1 - Brand Aid

T2 - Shopping Well to Save the World

AU - Richey, Lisa Ann

AU - Ponte, Stefano

PY - 2011

Y1 - 2011

N2 - A critical account of the rise of celebrity-driven “compassionate consumption” Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of “compassionate consumption,” arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.

AB - A critical account of the rise of celebrity-driven “compassionate consumption” Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of “compassionate consumption,” arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.

M3 - Book

SN - 978-0-8166-6546-4

BT - Brand Aid

PB - University of Minnesota Press

ER -