Abstract
A critical account of the rise of celebrity-driven “compassionate consumption”
Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of “compassionate consumption,” arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.
| Original language | English |
|---|
| Publisher | University of Minnesota Press |
|---|---|
| Number of pages | 272 |
| ISBN (Print) | 978-0-8166-6546-4 |
| Publication status | Published - 2011 |