A critical account of the rise of celebrity-driven “compassionate consumption”
Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of “compassionate consumption,” arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.
|Publisher||University of Minnesota Press|
|Number of pages||272|
|Publication status||Published - 2011|