Book review: The Daily You: Joseph Turow

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Joseph Turow?s The Daily You takes us behind the scenes of the advertising industry to get a better sense of not just how its capitalistic rationale is put into practice but its potential impact on individuals in a consumer society. While readers are probably most familiar with his Breaking Up America (Turow, 1997), this book is a more natural development of its 2006 antecedent, Niche Envy. Indeed The Daily You contains familiar arguments Turow has made previously about marketing discrimination and profiling in a digital age, but this book delves further into the actual mechanics and end-goals of how advertising companies gather data, profile people, and try to follow ?valuable? individuals across as many possible geographic locations and devices as possible.
Original languageEnglish
JournalNew Media & Society
Issue number6
Pages (from-to)1034-1036
Number of pages3
Publication statusPublished - Sept 2014
Externally publishedYes

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