Blikfang: Bryster giver god opmærksomhed: Unge mænd skal lære at køre bedre bil, hvis skadestatistikkerne skal bringes ned

Translated title of the contribution: Eye-catchers: Naked breasts create immediate attention: Young men must become better drivers if accident statistics are to come down

Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

Abstract

Analytical article about new forms of campaign about the risks of high speed: Viral campaigns and incentive-based campaigns directed towards young men.
Translated title of the contributionEye-catchers: Naked breasts create immediate attention: Young men must become better drivers if accident statistics are to come down
Original languageDanish
JournalPolitiken
ISSN0907-1814
Publication statusPublished - 2007

Keywords

  • Viral campaigns
  • incentive-based campaigns

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