Audiences, towards 2030: Drivers, scenarios and horizons of the future

Lucia Vesnic-Alujevic, Gilda Seddighi, Ranjana Das, David Mathieu

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Abstract

This chapter presents the outcomes of a horizon-scanning exercise that sought to ask what kinds of futures lie ahead for audiences and users, as we anticipate societies marked by rising datafication and the impending ubiquity of the Internet of Things (IoT). In doing so, we begin, as we must for any attempts to scan horizons, from the here and the now, distilling dimensions of interests and drivers of societal change, from our trends analysis and stakeholder consultation exercises, reported on in previous chapters. Those exercises, and the chapters that reflected on them, in Parts II and III of this book, looked at the diversely mediated communicative conditions unfolding around us, right here, right now— in terms of interfaces, intrusions and engagement. From a strong grounding within that scanning of the present, this chapter launches itself into thinking, carefully, about possibilities for the future, opening up Part IV of this book— Futures.
Original languageEnglish
Title of host publicationThe future of audiences : A foresight analysis of interfaces and engagement
EditorsRanjana Das, Brita Ytre-Arne
Number of pages43
Place of PublicationSwitzerland
PublisherPalgrave Macmillan
Publication date2018
Pages199-241
Chapter11
ISBN (Print)978-3-319-75637-0
ISBN (Electronic)978-3-319-75638-7
Publication statusPublished - 2018

Cite this

Vesnic-Alujevic, L., Seddighi, G., Das, R., & Mathieu, D. (2018). Audiences, towards 2030: Drivers, scenarios and horizons of the future. In R. Das, & B. Ytre-Arne (Eds.), The future of audiences: A foresight analysis of interfaces and engagement (pp. 199-241). Palgrave Macmillan.