Assessing a Future Disruptive Technology: Business Model Implications of Programmatic TV

Henrik Jensen, Kristian J. Sund

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2017
Publication statusPublished - 2017
EventAcademy of Management 2017 Annual Meeting: At the interface - Hyatt Regency Atlanta, Atlanta, United States
Duration: 4 Aug 20178 Aug 2017
Conference number: 77

Conference

ConferenceAcademy of Management 2017 Annual Meeting
Number77
LocationHyatt Regency Atlanta
CountryUnited States
CityAtlanta
Period04/08/201708/08/2017

Cite this

Jensen, H., & Sund, K. J. (2017). Assessing a Future Disruptive Technology: Business Model Implications of Programmatic TV. Paper presented at Academy of Management 2017 Annual Meeting, Atlanta, United States.