Assessing a Future Disruptive Technology: Business Model Implications of Programmatic TV

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2017
Publication status	Published - 2017
Event	Academy of Management 2017 Annual Meeting: At the interface - Hyatt Regency Atlanta, Atlanta, United States Duration: 4 Aug 2017 → 8 Aug 2017 Conference number: 77

Conference	Academy of Management 2017 Annual Meeting
Number	77
Location	Hyatt Regency Atlanta
Country/Territory	United States
City	Atlanta
Period	04/08/2017 → 08/08/2017

Cite this

@conference{71b32ce592a5411691768701316a2b06,

title = "Assessing a Future Disruptive Technology: Business Model Implications of Programmatic TV",

author = "Henrik Jensen and Sund, {Kristian J.}",

year = "2017",

language = "English",

note = "Academy of Management 2017 Annual Meeting : At the interface, AOM 2017 ; Conference date: 04-08-2017 Through 08-08-2017",

}