Assessing a Future Disruptive Technology: Business Model Implications of Programmatic TV

Research output: Contribution to conferencePaperResearchpeer-review

Conference

ConferenceAcademy of Management 2017 Annual Meeting
Number77
LocationHyatt Regency Atlanta
CountryUnited States
CityAtlanta
Period04/08/201708/08/2017

Cite this

Jensen, H., & Sund, K. J. (2017). Assessing a Future Disruptive Technology: Business Model Implications of Programmatic TV. Paper presented at Academy of Management 2017 Annual Meeting, Atlanta, United States.
Jensen, Henrik ; Sund, Kristian J./ Assessing a Future Disruptive Technology : Business Model Implications of Programmatic TV. Paper presented at Academy of Management 2017 Annual Meeting, Atlanta, United States.
@conference{71b32ce592a5411691768701316a2b06,
title = "Assessing a Future Disruptive Technology: Business Model Implications of Programmatic TV",
author = "Henrik Jensen and Sund, {Kristian J.}",
year = "2017",
language = "English",
note = "Academy of Management 2017 Annual Meeting : At the interface, AOM 2017 ; Conference date: 04-08-2017 Through 08-08-2017",

}

Jensen, H & Sund, KJ 2017, 'Assessing a Future Disruptive Technology: Business Model Implications of Programmatic TV' Paper presented at Academy of Management 2017 Annual Meeting, Atlanta, United States, 04/08/2017 - 08/08/2017, .

Assessing a Future Disruptive Technology : Business Model Implications of Programmatic TV. / Jensen, Henrik; Sund, Kristian J.

2017. Paper presented at Academy of Management 2017 Annual Meeting, Atlanta, United States.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Assessing a Future Disruptive Technology

T2 - Business Model Implications of Programmatic TV

AU - Jensen,Henrik

AU - Sund,Kristian J.

PY - 2017

Y1 - 2017

M3 - Paper

ER -

Jensen H, Sund KJ. Assessing a Future Disruptive Technology: Business Model Implications of Programmatic TV. 2017. Paper presented at Academy of Management 2017 Annual Meeting, Atlanta, United States.